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Papers On Business - Management
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"Going Global:" China as an Expansion Site
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A 7 page paper providing country information, market screening and rationale for exporting cosmetics to China. Chinese women are not known for being particularly interested in "makeup" as it refers to color items, eye enhancement and producing illusions, but they always have been greatly interested in skin care. As greater numbers of Chinese women gain access to increased discretionary income, many indulge in cosmetics when they do not indulge in anything else. Overall retail sales increased 12% November 2004 to November 2005; cosmetic sales increased 19.4% during the same period. Bibliography lists 8 sources.
Filename: KSintlBizChina.rtf
Paper Title: "Going Global:" China as an Expansion Site

"If You Hate Periods, You'll Love Pamprin"
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A 5 page paper that challenges the advertisement of Pamprin, which states that "If you hate periods, you'll love Pamprin." The paper presents a study to investigate the claim. Bibliography lists 4 sources.
Filename: RApamprin.wps
Paper Title: "If You Hate Periods, You'll Love Pamprin"

"Leadership 101: What Every Leader Needs to Know" by John C. Maxwell
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This 3 page report discusses what John C. Maxwell has to say in his short (96 page) book on leadership in the workplace. Bibliography lists only the primary source.
Filename: BWmax101.rtf
Paper Title: "Leadership 101: What Every Leader Needs to Know" by John C. Maxwell

"Leadership A To Z" – Brief Overview
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4 pages in length. The writer briefly discusses the article's main idea, three important points and if any bias/faulty reasoning exists. No bibliography.
Filename: TLCLeadrAZ.rtf
Paper Title: "Leadership A To Z" – Brief Overview

"Leading With the Heart": A Review of the Book by Mike Krzyzewski
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Six-time heralded as National Coach of the Year, Duke University's basketball coach Mike Krzyzewski is one of the most successful coaches in history. Kyzyzewski is more than a coach, however, his talents with sports figures have been successfully turned to many other arenas of life as well one of which is "Leading With the Heart: Coach K's Successful Strategies for Basketball, Business, and Life". This book is an insight into the many philosophies which Coach K has gained over the years regarding the importance of leadership, overcoming life's adversities, individual instinct, and individual and organizational responsibility. Critical to this process is are five fundamental qualities: communication, trust, collective responsibility, caring, and pride; qualities which "Leading With the Heart" illuminates as do few other motivational books. No additional sources are listed.
Filename: PPheartR.wps
Paper Title: "Leading With the Heart": A Review of the Book by Mike Krzyzewski

"Making the Fit" -- Employee Recruitment at Nike
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This 10 page report discusses Nike, Inc. and the considerations that must be made in terms of forming a recruitment strategy. Nike, the goddess of victory, is also the goddess of athletic shoes. That has resulted in a certain attitude at Nike in terms of its corporate functions ranging from research and development to marketing to retail operations and much more. Clearly, all of that also hinges on the company's recruitment and human resource strategies that do everything to assure that "our kind of people" go to work at Nike. Bibliography lists 4 sources.
Filename: BWnikorg.rtf
Paper Title: "Making the Fit" -- Employee Recruitment at Nike

"Managing from the Heart"
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This 14 page paper discusses the book "Managing from the Heart" by Bracey, Hyler, Rosenblum and Trueblood. Bibliography lists 3 sources.
Filename: HVManHrt.rtf
Paper Title: "Managing from the Heart"

"Men and Women of the Corporation"
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A 5 page overview of the problems confronting women in the workplace. Emphasizing the work presented by Rosabeth Moss Kanter in her book "Men and Women of the Corporation", the author of this paper examines the hierarchical relationship of the workplace and details how this relationship is determined to a large degree by gender. No other sources are listed.
Filename: PPgndCrp.rtf
Paper Title: "Men and Women of the Corporation"

"Napster 2.0: The Cat Is Back"
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An 11 page paper discussing the marketing of Napster 2.0, the revival of the company that largely created the music download industry. Napster has the ability to regain share in the industry it helped to create. As increasing numbers of downloads are to music phones and not to MP3 players, consumers are likely to view less of a link between iTunes and iPod. Bibliography lists 14 sources.
Filename: KSmktgNapster.rtf
Paper Title: "Napster 2.0: The Cat Is Back"

"Norma Rae": Significance to Contemporary Worker Welfare
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A 5 page discussion of the events depicted in this 1979 movie to real-life worker welfare. Describes the deplorable conditions faced by factory workers during this period and introduces the topic of unionization. Notes that unionization gave the masses a single, powerful voice which could not be ignored by factory owners and managers. No additional sources are listed.
Filename: PPnrmaRa.wps
Paper Title: "Norma Rae": Significance to Contemporary Worker Welfare


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