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Papers On Business - Management
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A NEW YOUTH -- MARKETING PLAN
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This 8-page paper discusses some marketing concepts for a fictitious cosmetic company called A New You. Questions asked include the criteria needed to identify segments, who would buy the product, and distribution channels. Bibliography lists 3 sources.
Filename: MTnewyou.rtf
Paper Title: A NEW YOUTH -- MARKETING PLAN

A personal Philosophy of Leadership
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9 pages in length. to truly lead someone, it takes a mixture of humility and pride. And while one's philosophy of leadership may change every day, the basic core does indeed remain the same. Borrowing from the masters of leadership -- both past and present -- is essential to developing a well-rounded repertoire of variations so as not to become entrenched in the same methods time after time, year after year. Topics also included are theory and rationale of leadership, capabilities necessary, current reality, and a development plan. Bibliography lists 5 sources.
Filename: JGAldrph.wps
Paper Title: A personal Philosophy of Leadership

A Persuasive Memo about Tobacco Advertising
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This 3 page paper takes the form of a persuasive memo about an ad for a cigarette company, arguing that the company NOT use it in its present form.
Filename: HVSmoMmo.rtf
Paper Title: A Persuasive Memo about Tobacco Advertising

A PEST Analysis
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This 16 page paper demonstrates an in-depth PEST analysis to consider the political, economic, social and technological influences on industry; The case used is the mobile communications industry in Thailand, but the paper serves as a good framework for any PEST analysis that needs to be undertaken as it includes general descriptions and discussions of the issues included. The bibliography cites 10 sources.
Filename: TEpestth.wps
Paper Title: A PEST Analysis

A PILGRIMS PRIDE FINANCIAL ANALYSIS
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This 24-page paper examines the financial status of poultry distributor Pilgrims Pride. The paper includes a financial SWOT analysis, trends and recommendations. Bibliography lists 3 sources.
Filename: MTpilpri.rtf
Paper Title: A PILGRIMS PRIDE FINANCIAL ANALYSIS

A Plan for a New Wine Store
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This 5 page paper outlines a plan for the opening of a new wine store aimed at a middleclass audience differentiating by offering advice in the wines sold. The paper gives a description of the product and service, identifies its’ advantage over competing products and looks at the alternative uses of product and service. The paper then sets out some long term objectives and short term goals. The bibliography cites 2 sources.
Filename: TEwinest.rtf
Paper Title: A Plan for a New Wine Store

A Plan for Change
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This 8 page paper considers a case supplied by the student of a golf course that is under performing following a downturn in the economy. The writer demonstrates how to build a plan for the future by considering the assets and opportunities by maximising the use of resources and minimising liabilities. The bibliography cite 5 sources.
Filename: TEgolfco.rtf
Paper Title: A Plan for Change

A Plan for Change at Coca-Cola
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This 14 page paper examines the Coca Cola company looking at the background of the company and its market alignment. The paper then advocates a change in the employee culture and how employees are valued, to increase productivity, to lower costs and increase the positive level of perception in the eyes of the consumer. The paper outlines the analysis and then plans this change. The bibliography cites 16 sources.
Filename: TEcokech.rtf
Paper Title: A Plan for Change at Coca-Cola

A Plan for Hester (Case Study Analysis)
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This 4 page paper examines a company called Hester, a small airline that merged with USAir. In this case study submitted by a student, the current state of the firm is discussed as it respects benefits for employees. How can the company make effective benefits cuts? Bibliography lists 2 sources.
Filename: SA532Hes.rtf
Paper Title: A Plan for Hester (Case Study Analysis)

A Plan for Marketing Men's Jumpers
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This 8 page paper outlines a marketing plan for selling men's novelty jumpers. The paper identifies the target market, develops a strategy using the 7 P's of product, price, placement, promotion, people, process and physical evidence. The paper then considers how this may be developed for future marketing and issues of positioning. The bibliography cites 20 sources.
Filename: TEnewmen1.rtf
Paper Title: A Plan for Marketing Men's Jumpers


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