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Papers On Business - Management
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Benchmarketing; Coca Cola and Pepsi
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This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The paper briefly defines benchmarketing and then examines the ways that Pepsi and Coke have used it in the marketing using examples of international campaigns. The bibliography cites 4 sources.
Filename: TEbenchpepsi.rtf
Paper Title: Benchmarketing; Coca Cola and Pepsi

Benchmarking / Base Salary To Base Plus
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A 10 page research paper that looks at the question of how to change the compensation plan for sales people from salary to base plus commission. The benchmarking approach is taken to investigate what other companies are doing and then to make a recommendation on which plan to adopt. Included in the discussion are the implications involved in making this kind of change. Bibliography lists 8 sources.
Filename: Benchmar.wps
Paper Title: Benchmarking / Base Salary To Base Plus

Benchmarking HarperCollins' Approach to E-Book Sales
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A 3 page paper examining HarperCollins' approach to electronic media. Harrison-Keyes has met only with significant problems in developing a sales model centered on electronic formats. It now seeks to benchmark another publishing company. The approach that HarperCollins has taken to e-book distribution thus far is one that can be highly workable at Harrison-Keyes. The only real responsibility is that of digitizing and storing products; online retailers assume all other sales-related responsibilities. This approach can benefit Harrison-Keyes in two ways: preventing the need for immense departures from budgeted IT upgrades and avoiding competing with the retailers that have sold Harrison-Keyes books for years. Bibliography lists 7 sources.
Filename: KSmgmtEbkBnch.rtf
Paper Title: Benchmarking HarperCollins' Approach to E-Book Sales

Benchmarking Paper
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This 4 page paper is a benchmarking paper looking at two companies which have faced issues similar to those faced in a case study supplied by the student (Interclean). The issues are identified, the actions taken by the companies discussed and the outcome assessed. The issues benchmarked are the need for integration of an acquired company and a company that needed to retrain its' sales representatives in order to provide a higher level of service. The bibliography cites 1 source.
Filename: TEbencic.rtf
Paper Title: Benchmarking Paper

Benchmarking: An Informational Overview
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A 4 page paper which examines the decision-making tool by describing the technique, providing an application example, and also discusses when one would and would not use the technique. Bibliography lists 4 sources.
Filename: TGbenchmrk.rtf
Paper Title: Benchmarking: An Informational Overview

Benchmarking; The Classic Airlines Case Study
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This 3 page paper is based on a case study supplied b the student. Classic Airlines is facing problems; there is a failing loyalty scheme, over expansion and the need to cut costs. The paper outlines the strategies other companies that have faced the same issues and determines whether or not those strategies were successful. The bibliography cites 2 sources.
Filename: TEclassicben.rtf
Paper Title: Benchmarking; The Classic Airlines Case Study

Bendigo Bank
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This 4 page paper starts by outlining the banking industry n Australian and then looks at the pace of Bendigo Bank in that industry. The weaknesses, core competences, organisational structure and current strategies are then discussed. The bibliography cites 8 sources.
Filename: TEbendigo.rtf
Paper Title: Bendigo Bank

Benefit Cost Analysis in Engineering Planning
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6 pages in length. Reviews a case study of the Yuba River Basin flood planning. Includes benefits analysis chart, project objectives, sensitivity analysis and spreadsheet. This is an excellent example paper for any type of benefit cost analysis.
Filename: JGAfldpl.wps
Paper Title: Benefit Cost Analysis in Engineering Planning

Benefit Packages: Stock Options, Defined Contribution, Etc.
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This 15 page tutorial paper discusses different kinds of benefit plans. The target question is which types of plans would be recommended for which employees. The writer discusses and explains: defined contribution plans, defined benefit plans, profit-sharing plans, employee stock option plans and a combination thereof and the writer also explains what vesting means. Examples of the results of specific plans in particular companies are offered to support the value of different plans. The writer then makes recommendations regarding which benefits should be offered to which employees in this hypothetical company. The essay also comments on record-keeping. Tutorial comments are embedded in the text. 1 Table included. Bibliography lists 14 sources.
Filename: PGpensop.rtf
Paper Title: Benefit Packages: Stock Options, Defined Contribution, Etc.

Benefits and Risks of End User Computing
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This 3 page paper examines risks and benefits of end user computing. A bit of history of the evolution of end user computing is included in this paper that examines effective tools to use to minimize risk. Bibliography lists 3 sources.
Filename: SA413MIS.rtf
Paper Title: Benefits and Risks of End User Computing


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