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Papers On Business - Management
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BMW’s Fork in the Road
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An 8 page memo written to Karl Gerlinger, president of BMW North America, dated December 31, 1992 (before BMW established manufacturing operations in the US). The memo is based on Harvard case #9-593-082, set at the end of 1992 when BMW’s management was seeking a method of achieving its goal of selling 100,000 BMWs in the United States annually. In 1992, that figure was 66,000. The memo suggests that BMW build a manufacturing facility in the US, proceeding to outline the benefits of such a decision, which include lower fixed and variable costs than possible to attain in Germany, as well as opportunity to avoid US import tariffs on foreign cars. Bibliography lists 2 sources.
Filename: KSbmwNoAmerica.rtf
Paper Title: BMW’s Fork in the Road

BMW’s Mini Cooper
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In 2001 BMW took a risk and re-launched the famous 1960’s small car; the mini. This 10 page considers the car and its markets, the way it competes in a fiercely competitive market and the value it creates for shareholders. The paper also looks at areas of potential improvement and outlines a plan for improvements to increase customer satisfaction and support future sales. The bibliography cites 21 sources.
Filename: TEbmwmini.rtf
Paper Title: BMW’s Mini Cooper

BMW, THE MINI AND COMMUNICATION
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This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.
Filename: MTbmwmin.rtf
Paper Title: BMW, THE MINI AND COMMUNICATION

BMW; A Research Proposal
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BMW have made several attempts at increasing their market share and appealing to a wider target market. Their attempts do not appear to have succeeded. This 10 page paper is a research proposal with the aim of identifying how and why BMW have been unable to attract new target markets. The paper presents research aims and objectives, a literature review, a methodology and a timescale for the research. The bibliography cites 6 sources.
Filename: TEBMWfail.rtf
Paper Title: BMW; A Research Proposal

BMW; HRM, Discrimination and Divergence
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This 21 page paper looks at BMW in the UK and their HRM practices to assess how they embrace diversity and fulfil the legal for anti discrimination requirements. The paper begins with an outline of BMW in the UK and the way that have developed the employment relationship. The paper then considers the legal requirements under UK and EU law, looking at the different types of potential discrimination. Using the information regarding the company, the legal position and data regarding the industry as a whole the potential risk areas for BMW are assessed. The bibliography cites 28 sources.
Filename: TEbmwhrm.rtf
Paper Title: BMW; HRM, Discrimination and Divergence

BMW; SWOT Analysis
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This 9 page paper looks at the strengths, weaknesses, opportunities and threats surrounding this independent motor company. The paper focuses on this analysis, with many examples used to illustrate the points raised, such as the marketing as well as research and development. Also included in the analysis are is the failed attempt and regenerating Rover. The bibliography cites 7 sources.
Filename: TEBMWswt.wps
Paper Title: BMW; SWOT Analysis

Board and Director Liability; The Case of Not For Profit Organizations
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This 12 page paper looks at the duties and responsibilities of directors. The paper looks at the general responsibilities and then considers directors in a non-profit making organization, such as a charity, in more detail. The paper is written with reference to Canadian law, but many of the concepts are universal. The bibliography cites 10 sources.
Filename: TEnotprodir.rtf
Paper Title: Board and Director Liability; The Case of Not For Profit Organizations

Bob Evans Farms, Inc.
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A 4 page paper discussing current conditions at this restaurant operating company; examining economic indicators; and discussing the relative value of economic indicators for business planning. Bob Evans operates in the pure competition market structure, and as such, has the ability to affect only itself and its own results. The paper concludes that economic forecasts can provide a “best guess” for future conditions, but as no one knows precisely what the future holds, they cannot be expected to be totally accurate. Bob Evans’ best course of action is to turn its attention to product, price and promotion, three of the 4 Ps of marketing. Bibliography lists 4 sources.
Filename: KSeconBobEvans.rtf
Paper Title: Bob Evans Farms, Inc.

Bob Evans Farms, Inc.
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A 7 page paper assessing the position of this restaurant chain. The paper provides a short company history, a SWOT analysis and a financial analysis. Bob Evans has been experiencing declining same-store sales, but other indicators are promising. The company will need to address declining sales as it continues to devote attention to rebuilding cash reserves after its 2004 acquisition of Mimi's Café. Bibliography lists 5 sources.
Filename: KSmgmtBobEvans.rtf
Paper Title: Bob Evans Farms, Inc.

BOB KNOWLTON CASE AND BEHAVIORAL STYLES
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This business case study discusses how laboratory group leader Bob Knowlton behaved when a "better" man was hired for his group; and how Knowlton's behavior fits into Rotter's theory of locus of control.
Filename: MTknowlt.rtf
Paper Title: BOB KNOWLTON CASE AND BEHAVIORAL STYLES


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