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Papers On Business - Management
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Brand Extensions
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This 11 page paper looks at the use of brand extensions and how they may either endanger a brand or create opportunities for growth. Both of these potential outcomes is examined, looking at theory and examples before the strategy of brand extensions is considered and a conclusion reached regarding whether or not it is a goods strategy. The bibliography cites 11 sources.
Filename: TEbrandex.rtf
Paper Title: Brand Extensions

Brand Loyalty
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This 6 page research paper discusses factors involved in creating brand loyalty. What is it and how do companies get it? Factors discussed include brand equity, brand value and brand asset management, including the steps necessary in the managing of brand assets. Bibliography lists 5 sources.
Filename: Brandloy.wps
Paper Title: Brand Loyalty

Brand Loyalty
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A 6 page research paper that examines the problems of creating brand name recognition and loyalty in today's marketplace, where products are often similar with little to differentiate between them. The writer discusses branding within this environment. Bibliography lists 10 sources.
Filename: khbrloy.rtf
Paper Title: Brand Loyalty

Brand Management
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A 7 page paper discussing the changes occurring in brand management in relationship to the company infrastructure and most importantly, the customer sales representative. While the customer sales representative is essential to the success of a brand product, it is up to the company to understand the needs of the customer first. If this is not accomplished, the customer sales representative will not understand their position or their duties. The various information provided, is information that deals with the management teams, yet illustrates the information that should be provided to the sales representative. Bibliography lists 7 sources.
Filename: RAbrand.wps
Paper Title: Brand Management

Brand Marketing To Children And Youth
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A 5 page paper that discusses the practice of marketing to children. There are good reasons companies target kids in their advertising. Children as young as 2 recognize brands and children influence their parents' purchases are just two of the reasons. This essay reports data regarding the buying power of children and youth and explains why young people have become such an important target market. Data included. Bibliography lists 5 sources.
Filename: PGmktkd.rtf
Paper Title: Brand Marketing To Children And Youth

Brand Personality
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This 5 page paper examines the way people or personalities are sued as analogies for marketing brands. This paper considers why these analogies are used and looks at the advantages and disadvantages that may result from this strategy. Real life examples are given to illustrate points raised. The bibliography cites 6 sources.
Filename: TEbrndpr.rtf
Paper Title: Brand Personality

Brand Personality and its’ Influence on Buyer Behaviour
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This 10 page paper considers the role and importance of brand personality or characteristics on the purchase decision by looking at the way brands may impact on buyer behaviour. The bibliography cites 15 sources.
Filename: TEbrandp.rtf
Paper Title: Brand Personality and its’ Influence on Buyer Behaviour

Brand Strategies; Promoting Reebok in the International Market
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The way in which a brand is promoted is part of a larger brand strategy. This 9 page paper examines the way in which Reebok is promoted in the international markets. He paper starts by looking at the theories concerning the way brand strategy may be determined and then applies this to Reebok, considering the place in the market and the way it competes with major competitor Nike. The bibliography cites 8 sources.
Filename: TErebbrand.rtf
Paper Title: Brand Strategies; Promoting Reebok in the International Market

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This 16 page paper looks at how successful branding takes place. The paper start by examining what is meant by branding and successful branding and then looks at the way it may be achieved, including the similarities and differences between B2B and B2C branding. Based on the findings at set of steps to successful branding are formulated. The bibliography cites 19 sources.
Filename: TEBrandst.rtf
Paper Title: Branding

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This three page paper provides article reviews on two marketing-based articles, “The ownership effect in consumer responses to brand line stretches,” and "Using advertising alliances for new product introduction: Interactions between product complementarity and promotional strategies."
Filename: MTbrmaar.rtf

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