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Papers On International Business
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ANALYSIS OF INTERNATIONAL MARKET ENVIRONMENT
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Taking information from the text "Management-a Pacific Rim Focus" (3rd edition), this paper explores the idea of systematic environmental analysis in order for a business to be successful in a foreign market. This is one-source essay.
Filename: MTmarana.rtf
Paper Title: ANALYSIS OF INTERNATIONAL MARKET ENVIRONMENT

Analysis of L’Oreal Elvive in Italy
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This 7 page paper studies the position of L’Oreal’s brand Elvive in Italy by looking at both the brand and the macro conditions. This is achieved by undertaking a SWOT analysis, a PESTEL analysis and a Porter’s Five Forces Analysis. The bibliography cites 10 sources.
Filename: TEelvive.rtf
Paper Title: Analysis of L’Oreal Elvive in Italy

Analysis of Maersk Sealand’s Marketing and Political Position
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A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations for the future; the recommended course of action is that of specifically addressing client companies’ surface shipping needs. Bibliography lists 50 sources.
Filename: KSmktgMaerskSea.rtf
Paper Title: Analysis of Maersk Sealand’s Marketing and Political Position

Analysis of Marketing Opportunities; The Car Market in Australia
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This 16 page paper examines the macro environment in Australia to consider the suitability of launching a new luxury hybrid car. The paper outlines the product and then considers the economic, demographic, cultural, natural, technological and political influences from the theoretical and the practical perspective. The bibliography cites 7 sources.
Filename: TEauscar.rtf
Paper Title: Analysis of Marketing Opportunities; The Car Market in Australia

Analysis of the External Environment of HSBC Bank
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This 14 page paper provides an overview of the bank's current state of affairs and history. The bank is evaluated with the use of Porter's Five Forces model as well as the use of a PEST analysis. Bibliography lists 9 sources.
Filename: SA301HSB.rtf
Paper Title: Analysis of the External Environment of HSBC Bank

Analysis of the Supermarket Sector in the UK
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This 8 page paper examines the UK retail supermarket sector. The paper begins with a LoNGPEST analysis of the industry, looking at the local, national and global influences of political, economic, social and technological factors. The paper then conducts a Porters Five Forces Analysis before comparing to two largest supermarkets in the UK. Tesco’s and Sainsbury’s and looking at their generic strategies. The bibliography cites 4 sources.
Filename: TEUKsprmkt.rtf
Paper Title: Analysis of the Supermarket Sector in the UK

ANALYSIS: SUBMARINO.COM
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This 5-page paper is an analysis of Submarino.com, a consumer web site focusing on the delivery of products and services to Latin America. The paper discusses suggestions to an already written case study.
Filename: MTsubmar.rtf
Paper Title: ANALYSIS: SUBMARINO.COM

ANALYZING THE RETAIL ENVIRONMENT: WAL-MART
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This 6-page paper focuses on Wal-Mart Stores, and the retail, economic and global environment in which it operates. Bibliography lists 6 sources.
Filename: MTwalmanal.rtf
Paper Title: ANALYZING THE RETAIL ENVIRONMENT: WAL-MART

Anheuser-Busch
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This 7 page report discusses the largest brewer in the United States in terms of its management style, philosophy, accomplishments, and future opportunities. Anheuser-Busch is undeniably an industry leader. The St. Louis, Missouri, brewery leads the industry in the United States with a market share of an amazing 47.5 per cent according to BrandWeek (06-19-00). Bibliography lists 10 sources.
Filename: BWswotAB.rtf
Paper Title: Anheuser-Busch

Annotated Bibliography
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This 41 page paper is an in-depth annotated bibliography prepared for a dissertation investigating low cost airlines in Ireland and the UK and potential future strategies. The bibliography lists 55 sources which range from generic strategy reference books to academic papers and articles and news articles and case studies concerning companies such as British Airways, RyanAir, EasyJet and the first airline company to follow a low cost strategy; Southwest Airlines. The sources are summarised and their usefulness assessed. The paper contains 55 sources.
Filename: TEanbibryan1.rtf
Paper Title: Annotated Bibliography


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