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Papers On Marketing Case Studies
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A New Product
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This 3 page paper describes a new product for a market and then performs a background analysis for the market. The new a chocolate frozen dessert that fat free, low calories and highly differentiated. The paper starts by describing the product and then analyzes the US market for ice cream and ice cream products, including a brief Porters five forces analysis. The bibliography cites 5 sources.
Filename: TEchocice.rtf
Paper Title: A New Product

A New Strategic Plan for the Dell Corporation
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This 14 page paper looks at the Dell Corporation, its history and mission, and makes a proposal for the future. A new strategic plan is created for Dell. Bibliography lists 20 sources.
Filename: SA343Del.rtf
Paper Title: A New Strategic Plan for the Dell Corporation

A Plan for a New Wine Store
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This 5 page paper outlines a plan for the opening of a new wine store aimed at a middleclass audience differentiating by offering advice in the wines sold. The paper gives a description of the product and service, identifies its’ advantage over competing products and looks at the alternative uses of product and service. The paper then sets out some long term objectives and short term goals. The bibliography cites 2 sources.
Filename: TEwinest.rtf
Paper Title: A Plan for a New Wine Store

A Plan for Marketing Men's Jumpers
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This 8 page paper outlines a marketing plan for selling men's novelty jumpers. The paper identifies the target market, develops a strategy using the 7 P's of product, price, placement, promotion, people, process and physical evidence. The paper then considers how this may be developed for future marketing and issues of positioning. The bibliography cites 20 sources.
Filename: TEnewmen1.rtf
Paper Title: A Plan for Marketing Men's Jumpers

A Profile of Frigidaire
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This 7 page paper provides an overview of the company inclusive of its history, goals and products. A SWOT analysis is included and the Four P's are discussed. Bibliography lists 7 sources.
Filename: SA229Frg.rtf
Paper Title: A Profile of Frigidaire

A REGIONAL BUSINESS STUDY: WEST MIDLANDS
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This 25-page paper provides a sample marketing report regarding a fictitous consultancy firm setting up a branch in West Midlands in the UK (the company itself is located in South Wales). Factors examined include a STEEPLE analysis, human resources and budgeting. Bibliography lists 40 sources.
Filename: MTwesmid.rtf
Paper Title: A REGIONAL BUSINESS STUDY: WEST MIDLANDS

A Strategic Analysis of a Wal Mart Case Study
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This 4 page paper examines a case study submitted by a student. Much of the information included comes from the case, but general knowledge about Wal Mart is used as well. No bibliography.
Filename: SA432Wal.rtf
Paper Title: A Strategic Analysis of a Wal Mart Case Study

A Strategic Review of ConAgra
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This 51 page paper provides an intricate look at this large company. How it performs on the stock exchange is just a small part of this detailed analysis that includes matrices (EFE, IFE, IE, etc.) and a SWOT analysis. Many charts and statistical information are included. This comprehensive financial analysis ends with recommendations and predictions for the company's future. Bibliography lists 34 sources.
Filename: SA237CAG.rtf
Paper Title: A Strategic Review of ConAgra

A SWOT Analysis of the Maytag Corporation
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This is a 3 page SWOT analysis of the Maytag Corporation (2003). A SWOT analysis (Strengths, Weaknesses, Opportunities, & Threats) of the Maytag Corporation reveals an internationally strong corporation with a good reputation which has recently discovered some of its own weaknesses and areas of vulnerability and has experienced great losses within its first quarter this year (2003) in which it will need to cut over 500 salaried positions for partial recovery. Maytag has however, continued to be innovative in regards to future opportunities and has not only extended its product line and market but also has extended further into the international market with a production agreement with Daewoo Electronics of Korea. Threats to the company include lower production costs in other countries which have resulted in Maytag closing some of its U.S.-based plants and building new plants outside of the U.S. Bibliography lists 5 sources.
Filename: TJMaytg1.rtf
Paper Title: A SWOT Analysis of the Maytag Corporation

A Ten-Week Analysis Of AT&T Stock
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A 5 page report on the stock share prices of AT&T Corporation over a ten week period of time. The report also briefly explains p/e ratio and AT&T's p/e ratio as compared to the industry. Two illustrations are provided. Bibliography lists 4 sources.
Filename: PGattstck.msw
Paper Title: A Ten-Week Analysis Of AT&T Stock


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