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Papers On Marketing Case Studies
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An Evaluation of the Chrysler and Daimler Benz Merger
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This 4 page paper evaluates this international business merger. Various opinions are discussed in the context of this analysis. Bibliography lists 4 sources.
Filename: SA637CDB.rtf
Paper Title: An Evaluation of the Chrysler and Daimler Benz Merger

An Evaluation of the Perdue Company
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This 5 page paper examines Perdue. How it has done and where it is headed is the primary focus of this analysis. Bibliography lists 2 sources.
Filename: SA614P.rtf
Paper Title: An Evaluation of the Perdue Company

An Evaluation of Wal-Mart
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This 5 page paper provides an evaluation of Wal-Mart and includes a SWOT analysis. The criticisms against the corporate giant are duly noted. Bibliography lists 3 sources.
Filename: SA326Wal.rtf
Paper Title: An Evaluation of Wal-Mart

An Example Business Plan for a New Product
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This 17 page paper considers a new product, in this case a multimedia phone and looks at the way in which the marketing of it van be approached, for determining the advantages and disadvantages of the product, identifying customers, marketing and budgeting for the future sales. The bibliography cites 3 sources.
Filename: TEmobpho.wps
Paper Title: An Example Business Plan for a New Product

An Investigation of Office Depot Inc
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This 7 page paper looks at office Depot Inc. for a financial perspective considering its current and historical position, it then goes on to look at the information systems and finally looks at the marketing of the company including the impact of the failed merger with Staples. The bibliography cites 10 sources.
Filename: TEoffdep.wps
Paper Title: An Investigation of Office Depot Inc

An Overview of DHL Worldwide
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This 7 page paper provides basic information about this industry giant as well as to discuss why the firm had been successful. Some financials are explored. Management style and corporate culture are discussed as part of the analysis. Bibliography lists 10 sources.
Filename: SA420DHL.rtf
Paper Title: An Overview of DHL Worldwide

An Overview of Federal Express
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This 6 page paper provides pieces of information with the use of Porter's five forces model, a value chain analysis and an economic attributes framework analysis. The goals of the firm are discussed and specific financial information is provided. Bibliography lists 6 sources.
Filename: SA337FEX.rtf
Paper Title: An Overview of Federal Express

An Overview of Nike, Inc.
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This 6 page paper provides an overview of the corporation. Its history is explored and how it will fare in the struggling economy is discussed. Bibliography lists 8 sources.
Filename: SA247Nik.rtf
Paper Title: An Overview of Nike, Inc.

An Overview of the Nokia Corporation
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This 7 page paper delves into the management style, history and accomplishments of the mobile phone sector's number one manufacturer. The history and future of this company is discussed as well as problems in the industry. Bibliography lists 7 sources.
Filename: SA303Nok.rtf
Paper Title: An Overview of the Nokia Corporation

AN OVERVIEW: AT&T WIRELESS AND THE INDUSTRY
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This 15-page paper offers an analysis of the wireless industry and the part AT&T Wireless plays in it. Topics discussed include an overview of the U.S. economy, an overview of the wireless industry from the perspective of Porter's Five Forces and an analysis of AT&T Wireless, its background and competitive strategy. Bibliography lists 8 sources.
Filename: MTwirove.rtf
Paper Title: AN OVERVIEW: AT&T WIRELESS AND THE INDUSTRY


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