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Papers On Marketing Case Studies
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Article Review / Sales Achievement
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1 page review of a Sales & Marketing Management article entitled "Ensuring Excellent Selling," in which the author discusses the habits and techniques of Sales Force award winners. No Bibliography.
Filename: Salesart.wps
Paper Title: Article Review / Sales Achievement

Assessing a Marketing Campaign
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In 2005 the UK Conservative party launched part of there political campaign as an attack on the government management of the health service. This 3 page paper assesses the marketing communications campaign, identifying the likely marketing communications objectives for the campaign and discussing how these objectives may be evaluated. The bibliography cites 2 sources
Filename: TEmarcons.rtf
Paper Title: Assessing a Marketing Campaign

Assessing Five Coffee House Websites
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This 3 page paper compares and contrasts five websites for coffee houses, assessing the main purpose of the websites, how they communicate and if they facilitate bilateral communication. The chains looked at are Dunkin Donuts, Starbucks, Caribou Coffee, Stumptown Coffee And Intelligentsia Coffee.
Filename: TEcoffweb.rtf
Paper Title: Assessing Five Coffee House Websites

Assessment of the American Airlines Website
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This 5 page paper assesses the American Airlines web site from a marketing perspective. The format, content and general presentation of the web site are all assessed to determine the way it may help the company and how it may help to generate revenues. The bibliography cites 4 sources.
Filename: TEaawebs.rtf
Paper Title: Assessment of the American Airlines Website

AT&T WIRELESS AND SWOT
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This 3-page paper offers a SWOT analysis for AT&T Wireless. Also included is a SWOT matrix on the company. Bibliography lists 2 sources.
Filename: MTattwir.rtf
Paper Title: AT&T WIRELESS AND SWOT

AtHoc: Dealing With Disruption: Harvard Business School Case Study (9-806-073) Analysis
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This 3 page paper provides a general analysis. No other sources are cited.
Filename: SA810HBS.rtf
Paper Title: AtHoc: Dealing With Disruption: Harvard Business School Case Study (9-806-073) Analysis

Avis
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This 7 page paper examines how Avis has managed to gain and sustain such high level of customer loyalty in a competitive environment. The paper considers the marketing and position of the company with sections that individual considers customers, collaborators, competitors, co-workers, marketing strategy and customer relationship management. The bibliography cites 10 sources.
Filename: TEavis02.rtf
Paper Title: Avis

AVON ANALYSIS
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This 7-page paper is an analysis of Avon Products, Inc. based on a case study. The analysis includes the issues Avon has faced, the industry in which it operates, strengths, weaknesses, opportunities and threats, Avon's financial situation and distribution strategies used.
Filename: MTavonan.rtf
Paper Title: AVON ANALYSIS

Avon Network Marketing
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This 8 page paper is made up of a PowerPoint presentation and notes to accompany the slides. The presentation examines the way in which Avon use network marketing, the advantages of this type of operations and challenges that the company faces to the networking strategy. The bibliography cites 6 sources.
Filename: TEavonnet.rtf
Paper Title: Avon Network Marketing

Avon Product's Inc. (Case Study Analysis)
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This 5 page paper examines Avon Products, Inc. around the time of 2000 when a new leader came on board. Was her grand strategy sound? This paper supports the idea that Avon should not have entered the retail market. Both sides of the issue are discussed. Bibliography lists 4 sources.
Filename: SA604Avn.rtf
Paper Title: Avon Product's Inc. (Case Study Analysis)


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