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Papers On Marketing Case Studies
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Ben & Jerry's (Case Study Analysis)
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This 4 page paper examines a Harvard Business Review case study entitled "Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission Alive." Several questions, posed by a student, are answered. No additional sources cited.
Filename: SA536Ben.rtf
Paper Title: Ben & Jerry's (Case Study Analysis)

Ben & Jerry's: Preserving Mission and Brand Within Unilever. Harvard Business School (Case # 9-306-037). (Case Study Analysis)
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This 5 page paper provides an evaluation of the case. Bibliography lists 4 sources.
Filename: SA816BJ.rtf
Paper Title: Ben & Jerry's: Preserving Mission and Brand Within Unilever. Harvard Business School (Case # 9-306-037). (Case Study Analysis)

Ben and Jerry’s Marketing
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This 5 page paper examines a marketing case study of Ben and Jerry’s supplied by the student. The paper looks a the target market, the way the company differentiates its’ products making them distinct from other premium ice cream companies such as Haagen Dazs, how this is communicated and which elements of the marketing message are most important to Ben and Jerry’s. The bibliography cites 1 source.
Filename: TEbenjerry.rtf
Paper Title: Ben and Jerry’s Marketing

Best Buy (Marketing Case Study)
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This 8 page paper examines print and Internet advertising as it hones in on various marketing segments. Best Buy advertising is discussed as it emerged in the 1990s and today, as it appears to target those who want excellent pricing, no matter what their age. An abstract is included. Bibliography lists 5 sources.
Filename: SA525B.rtf
Paper Title: Best Buy (Marketing Case Study)

Blockbuster Video SWOT Analysis
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This 4 page paper examines this company for strengths, weaknesses, opportunities and threats. This is a recent analysis that considers changes in the industry. Bibliography lists 4 sources.
Filename: SA641B.rtf
Paper Title: Blockbuster Video SWOT Analysis

Bloomingdale's and Production
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A 6 page paper looking at some of the ways Bloomingdale's can effectively increase the chain's production. The department store segment of the retail industry has been in decline for more than 20 years, and any chain hoping not only to survive but also flourish must operate the company with a slant that no one else has. Consumers' complaints have centered around lack of service, and Bloomingdale's is beginning to address that problem. They also have a lucrative private-label sales segment that no other chain can claim and that they are planning to expand. Bibliography lists 7 sources.
Filename: Bloomies.wps
Paper Title: Bloomingdale's and Production

BMW "Newness" and the Product Life Cycle (Case Study Analysis)
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This 4 page case study analysis focuses on the product life cycle. No bibliography.
Filename: SA748BMW.rtf
Paper Title: BMW "Newness" and the Product Life Cycle (Case Study Analysis)

BMW, THE MINI AND COMMUNICATION
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This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.
Filename: MTbmwmin.rtf
Paper Title: BMW, THE MINI AND COMMUNICATION

Boeing; A Case Study;
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This 5 page paper undertakes an evaluation of Boeing since the appointment of Alan Mulally as President. The paper comprises of a SWOT analysis, an evaluation of current goals and culture and than makes recommendations on future strategy. The bibliography cites 4 sources.
Filename: TEboeing.wps
Paper Title: Boeing; A Case Study;

BOH; Market Analysis
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This 18 page paper analyses the marketing positions and strategies of the Malaysian tea company BOH in the tea market in Malaysia. The paper examines the tea market in the country, looks at the company background and then, tying together marketing theory and the practice of BOH examines how BOH is approaching the armlet and maintaining its leader position. The bibliography cites 20 sources.
Filename: TEbohtea.rtf
Paper Title: BOH; Market Analysis


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