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Papers On Marketing Case Studies
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Bon Appetit Food Management Company
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This 4 page paper provides an overview of the firm from its inception through the present. What the company does, its goals and vision are explored. Bibliography lists 3 sources.
Filename: SA503Bon .rtf
Paper Title: Bon Appetit Food Management Company

Bonne, Bridges, Mueller, O'Keefe & Nichols (SWOT Analysis)
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This 5 page paper examines this law firm with the use of a SWOT Analysis. Attention is paid to workplace practices. Bibliography lists 3 sources.
Filename: SA807BB.rtf
Paper Title: Bonne, Bridges, Mueller, O'Keefe & Nichols (SWOT Analysis)

Book Review / How To Increase Sales
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1 page review of a book appropriately-named "How to Increase Sales" by Matthew J. Fishman. The writer briefly describes the importance of customer empathy, effective sales motivation technique, and self-confidence. No other sources used.
Filename: Salebook.wps
Paper Title: Book Review / How To Increase Sales

Boston Beer Company: Samuel Adams
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A 5 page paper examining Boston Beer Company's market position. It is the leading company in the craft beer market, but Anheuser-Busch wants some of leader's Boston Beer market share for its Michelob brand. The paper includes an industry analysis using Porter's Five Forces and a SWOT analysis. Bibliography lists 7 sources.
Filename: KSBstnBeer.wps
Paper Title: Boston Beer Company: Samuel Adams

BRAND CREATION: SLENDERTONE
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This 15-page paper deals with marketing plans and suggestions to move Slendertone (an Irish company) into a world-class brand. This is based on a case study prepared by Michael J. Murphy.
Filename: MTsleton.rtf
Paper Title: BRAND CREATION: SLENDERTONE

Brand Strategies; Promoting Reebok in the International Market
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The way in which a brand is promoted is part of a larger brand strategy. This 9 page paper examines the way in which Reebok is promoted in the international markets. He paper starts by looking at the theories concerning the way brand strategy may be determined and then applies this to Reebok, considering the place in the market and the way it competes with major competitor Nike. The bibliography cites 8 sources.
Filename: TErebbrand.rtf
Paper Title: Brand Strategies; Promoting Reebok in the International Market

Branding at National Cotton Council and American Wool Council
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An 8 page paper discussing each of these organizations' approaches to branding. In terms of marketing their member producers' products, the National Cotton Council has a much clearer path to follow. Cotton has been produced in the US from the earliest days that British colonies were established in the South, the US is not a large lamb-eating nation as are the largest of the wool producers. Each of these organizations has had challenges in marketing member producers' products; the National Cotton Council has experienced the greatest level of success in branding. Bibliography lists 10 sources.
Filename: KSwoolCot.wps
Paper Title: Branding at National Cotton Council and American Wool Council

Branding in Tourism
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This 3 page paper considers how branding may be used by tourist destinations. The paper looks at how this may be achieved and gives a short example of a branding strategy for a tourist attraction. The bibliography cites 8 sources.
Filename: TEbrndtr.rtf
Paper Title: Branding in Tourism

Breathe Right Strips Case Study
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This 4 page paper looks at marketing case study supplied by the student. The case considers the way that CNS has marketed Breathe Right strips with the use of three stage marketing model. The paper outlines a problem the company is facing in terms of marketing, analyses the situation and makes recommendations concerning the way the company should change its’ marketing.
Filename: TEbreathe.rtf
Paper Title: Breathe Right Strips Case Study

British Airways' Marketing/a case study
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A 31 page research paper that focuses on the fortunes of British Airways, with particular emphasis on the period from 1995 to the present. The writer explores how marketing has contributed to BA's downward spiral, according to the principles put forth by marketing literature. Bibliography lists 19 sources.
Filename: khba.wps
Paper Title: British Airways' Marketing/a case study


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